E Commerce Marketing

Author: BURROW
Publisher:
ISBN: 9780538438094
Size: 47.14 MB
Format: PDF, ePub
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Annotated Instructor's Edition includes lesson plans and scheduling suggestions.

Global E Commerce And Online Marketing

Author: Nikhilesh Dholakia
Publisher: Greenwood Publishing Group
ISBN: 9781567204070
Size: 55.34 MB
Format: PDF, ePub, Docs
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Specialists from business and academia present a meticulously researched, compelling examination of the effect that globalization, innovation, and relentless technological competition are having on the development of e-commerce and marketing. The editors offer practical managerial insights, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of electronic business. The book's global perspective and cross disciplinary orientation will give marketing executives and their top level colleagues the framework they need to help their companies prosper.

Worth Every Penny Build A Business That Thrills Your Customers And Still Charge What You Re Worth

Author: Sarah Petty
Publisher: Greenleaf Book Group
ISBN: 1608322823
Size: 45.32 MB
Format: PDF, Kindle
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A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Petty and Verbeck inspire you to live your passion and pass your enthusiasm on to your customers, without succumbing to the pressure to discount.

Ecommerce Evolved

Author: Tanner Larsson
Publisher: Createspace Independent Publishing Platform
ISBN: 9781534619340
Size: 12.59 MB
Format: PDF, ePub
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As whole, the ecommerce industry is ANTIQUATED. It's out of date! and is way way way behind in terms of what's actually working in the world of online business. Most ecommerce business owners are still doing things in the same way they were done back in the early dot com days. And that my friend is a recipe for disaster. There is SO much more to ecommerce than building a store, filling it with products and driving some traffic. If that describes you and your business, then let this be your wake up call! There is a transformative shift happening in the ecommerce industry right now. What worked before is either no longer an option or is rapidly losing its effectiveness. It's time for you as an ecommerce entrepreneur to evolve your brand, your business and your brain. THIS BOOK, Is the playbook for capitalizing on this evolution. Ecommerce Evolved contains a simple, repeatable and proven formula to help you build, grow and scale a wildly profitable ecommerce business in today's competitive market. You will find Zero Theory inside this book. Tanner Larsson has distilled years of research & practical in-the-trenches ecommerce experience into a hard hitting ecommerce blueprint. The book is broken up into 4 distinct parts and each part is then broken down into a number of focused chapters. The book kicks off with the 12 Principles of Ecommerce that have been developed after working with over 10,000 different businesses. These 12 principles...of which we can almost guarantee you are violating over half of...are what differentiate the thriving ecommerce businesses from the mediocre ones. Part 1 which is called Evolved Strategy and is where we pull back the curtain, take you behind the scenes, and show you how 7, 8 and 9 figure ecommerce businesses really work. Part 2 is called Evolved Intelligence and deals with the most underutilized aspect of most ecommerce businesses...your Data. Part 3 is called Evolved Marketing. In this section you will learn how to leverage the your business's structure and data to build create systematic and highly automated marketing campaigns for both the front end and back end of your business that produce massive return on investment. Ecommerce Evolved takes you through the exact same processes I take my high level clients through as we restructure their businesses for maximum growth, profitability and most importantly longevity. As an added benefit... Ecommerce evolved is also the key that will unlock access to my private ecommerce community. This is an up till now secret group of ecommerce professionals where we talk shop, strategize and grow our businesses through the collective genius of the group. This book is literally the step-by-step blueprint to building a successful and highly profitable ecommerce business and the private community is the support group that will help you along the way.

Hidden Persuasion

Author: Marc Andrews
Publisher: Bis Pub
ISBN: 9789063693145
Size: 20.33 MB
Format: PDF, Mobi
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This book explains the psychology behind fifty effective influence techniques of visual persuasion and how to apply them.

Social Ecommerce

Author: Stephan Spencer
Publisher: "O'Reilly Media, Inc."
ISBN: 1449366988
Size: 65.18 MB
Format: PDF, ePub, Mobi
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Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck—for you and your audience. Or worse still, it can become an echo chamber for negative PR. If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition—all on a shoestring budget. Whether you’re selling digital goods and services, physical goods, or local services, this book has the answers. Strategize and optimize your social presence in ways you didn’t know were possible Drive more clicks and sales with better-performing Facebook ads Develop remarkable content with viral potential Manage your online reputation, instead of letting it manage you Integrate social media into your SEO strategy, and vice versa Leverage online influencers to promote your brand, and become an influencer yourself

The Complete E Commerce Book

Author: Janice Reynolds
Publisher: Elsevier
ISBN: 1578203120
Size: 27.42 MB
Format: PDF, ePub, Docs
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Although the dot-com bubble has burst, that doesn't mean e-commerce is dead. This books shows how to build a successful e-commerce operation, incorporating careful planning of the customer experience, effective design, cutting-edge programming, and robust server configuration, as well as marketing, customer service, order processing, warehousing, and shipping. Hardware and software options are also discussed.

The Global Influence

Author: Luna Vega
Publisher:
ISBN: 9780615984902
Size: 43.19 MB
Format: PDF, ePub, Mobi
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"The rapid growth of e-commerce provides consumers with an international reach - creating amazing opportunities for small business owners. In The global influence, digital marketing consultant Luna Vega provides a blueprint for building your own loyal band of international consumers. Learn to create a scalable marketing strategy for reaching a global audience." -- From p.4 of cover.

Inbound Commerce

Author: Sam Mallikarjunan
Publisher: Infinity Pub
ISBN: 9780741481481
Size: 34.93 MB
Format: PDF, Docs
View: 1910
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eCommerce companies face a growing challenge in the face of the growing success of price-aggregation sites like Google Shopping and massive inventory firms like Amazon.com. How can eCommerce companies attract traffic to their own websites and convert profitable, long term customers to build a valuable business enterprise? "How To Sell Better Than Amazon" explores the eCommerce applications of "Inbound Marketing", a methodology of marketing that focuses on using content and engagement to create marketing that people love – and therefore want to receive. This book focuses on how to avoid a price war by focusing on the research phases of the consumer buying cycle, and how to model an eCommerce business to focus on increasing the life time value of customers through persona targeted marketing campaigns.

Successful Social Media And Ecommerce Strategies In The Wine Industry

Author: Gergely Szolnoki
Publisher: Springer
ISBN: 1137602988
Size: 73.67 MB
Format: PDF, Mobi
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This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.