Graphic

Author: Phaidon Editors
Publisher: Phaidon Press
ISBN: 9780714873848
Size: 20.90 MB
Format: PDF, Mobi
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Five hundred of the most iconic graphic designs of all time, from the beginnings of mechanical reproduction to the present The process of visual communication and problem-solving through the use of typography, space, image, and colour informs the way we connect across languages and cultures. Derived from the acclaimed Phaidon Archive of Graphic Design, this fascinating compendium celebrates the long, rich history of graphic design, from the first sample of movable type and the Nuremberg Chronicle of the fifteenth century to the cutting-edge magazines, posters, and ephemera of today. Compiled and written by a global team of experts, this book is international in its scope and appeal.

100 Ideas That Changed Graphic Design

Author: Steven Heller
Publisher: Laurence King Publishing
ISBN: 9781856697941
Size: 48.78 MB
Format: PDF, ePub
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New in the "100 Ideas that Changed..." series, this book demonstrates how ideas influenced and defined graphic design, and how those ideas have manifested themselves in objects of design. The 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).

Graphic Icons

Author: John Clifford
Publisher: Pearson Education
ISBN: 0321887204
Size: 49.16 MB
Format: PDF
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"In this fun, fast-paced introduction to the most iconic designers of our time, author John Cliffor takes you on a visual history tour that's packed with the posters, ads, logos, typefaces, covers, and multimedia work that have made these designers great."--Publisher's description.

100 Things Every Designer Needs To Know About People

Author: Susan Weinschenk
Publisher: Pearson Education
ISBN: 9780132658607
Size: 63.98 MB
Format: PDF, Docs
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We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

Design Elements

Author: Tim Samara
Publisher: Rockport Publishers
ISBN: 1616736364
Size: 12.47 MB
Format: PDF, ePub, Mobi
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The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

Graphic Design Processes

Author: Kenneth J. Hiebert
Publisher: Van Nostrand Reinhold Company
ISBN:
Size: 69.25 MB
Format: PDF, Kindle
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An award-winning graphic designer and educator offers a richly illustrated and highly inventive examination of basic graphic design processes, including essential insight on using the computer as a drawing and as a final output tool.

The Moderns

Author: Steven Heller
Publisher: Abrams
ISBN: 168335012X
Size: 26.17 MB
Format: PDF, ePub
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In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.

Chair

Author: Phaidon Editors
Publisher: Phaidon Press
ISBN: 9780714876108
Size: 15.79 MB
Format: PDF, ePub
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The most compelling collection ever of the world's most innovative, stylish, and influential chairs Throughout history, the chair has presented designers the world over with infinite opportunities to experiment with new methods and materials within the set parameters of an object that is primarily there to serve a practical purpose. Chair: 500 Designs that Matter celebrates the humble chair as never before, from early examples to today's cutting-edge creations. It invites you to sit back and be taken on a journey through the creative imaginations of hundreds of internationally renowned designers.

Min

Author: Stuart Tolley
Publisher:
ISBN: 9780500292198
Size: 19.26 MB
Format: PDF, ePub
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Min explores the current rebirth of simplicity in graphic design. As creatives enter into a new phase of minimalism, taking contemporary design in fresh and exciting directions, they also wave goodbye to the ornate, decorative patterns that have saturated our visual culture for the past decade. This book showcases around 150 outstanding minimalist designers working across a wide range of formats and media - from independent magazines and album covers to corporate identity and branding. It is separated into three sections that identify key approaches to minimalism in its visual forms: 'Reduction', 'Geometry' and 'Print Production'. Only the finest international examples created in the last two to three years have been included, ensuring that Min is at the forefront of contemporary design. Interspersed throughout are exclusive interviews with leading practitioners and proponents of minimalist design, including Jessica Svendsen, Made Thought and Eric Hu, allowing you to gain in-depth insight into their creative processes. Essays on the evolution of minimalism in graphic design provide historical context and offer a comparison between the first wave of minimalism in the 1960s and its current renaissance.

The Graphic Design Idea Book

Author: Steven Heller
Publisher: Laurence King Publishing
ISBN: 9781780677569
Size: 37.54 MB
Format: PDF, ePub, Docs
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This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include form, narrative, color, type and image, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.