El Ingeniero Y El Desarrollo De Los Negocios Una Visi N Pr Ctica

Author: Dra. Nora Hilda González Durán
Publisher: Palibrio
ISBN: 1506521169
Size: 11.31 MB
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La experiencia obtenida como ingenieros de la los autores de este libro, y la interaccin que tenemos como docentes con los alumnos de la escuela de ingeniera, nos hace recordar ciertos problemas que se suscitaron en su momento cuando desempeamos la profesin de la ingeniera y lo seguimos viendo con los egresados de esta escuela, quines, cuando deciden buscar ciertos puestos gerenciales dentro de las organizaciones o cuando quieren desarrollar su propio negocio, se topan con que les hace falta ciertas herramientas de tipo administrativo que les impide tomar decisiones acertivas y los limita en su desempeo.

The Dumbest Generation

Author: Mark Bauerlein
Publisher: Penguin
ISBN: 1440636893
Size: 24.66 MB
Format: PDF, Mobi
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This shocking, surprisingly entertaining romp into the intellectual nether regions of today's underthirty set reveals the disturbing and, ultimately, incontrovertible truth: cyberculture is turning us into a society of know-nothings. The Dumbest Generation is a dire report on the intellectual life of young adults and a timely warning of its impact on American democracy and culture. For decades, concern has been brewing about the dumbed-down popular culture available to young people and the impact it has on their futures. But at the dawn of the digital age, many thought they saw an answer: the internet, email, blogs, and interactive and hyper-realistic video games promised to yield a generation of sharper, more aware, and intellectually sophisticated children. The terms “information superhighway” and “knowledge economy” entered the lexicon, and we assumed that teens would use their knowledge and understanding of technology to set themselves apart as the vanguards of this new digital era. That was the promise. But the enlightenment didn’t happen. The technology that was supposed to make young adults more aware, diversify their tastes, and improve their verbal skills has had the opposite effect. According to recent reports from the National Endowment for the Arts, most young people in the United States do not read literature, visit museums, or vote. They cannot explain basic scientific methods, recount basic American history, name their local political representatives, or locate Iraq or Israel on a map. The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future is a startling examination of the intellectual life of young adults and a timely warning of its impact on American culture and democracy. Over the last few decades, how we view adolescence itself has changed, growing from a pitstop on the road to adulthood to its own space in society, wholly separate from adult life. This change in adolescent culture has gone hand in hand with an insidious infantilization of our culture at large; as adolescents continue to disengage from the adult world, they have built their own, acquiring more spending money, steering classrooms and culture towards their own needs and interests, and now using the technology once promoted as the greatest hope for their futures to indulge in diversions, from MySpace to multiplayer video games, 24/7. Can a nation continue to enjoy political and economic predominance if its citizens refuse to grow up? Drawing upon exhaustive research, personal anecdotes, and historical and social analysis, The Dumbest Generation presents a portrait of the young American mind at this critical juncture, and lays out a compelling vision of how we might address its deficiencies. The Dumbest Generation pulls no punches as it reveals the true cost of the digital age—and our last chance to fix it.

Visual Thinking

Author: Colin Ware
Publisher: Elsevier
ISBN: 9780080558417
Size: 56.19 MB
Format: PDF, ePub, Mobi
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Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition – extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. Presents visual thinking as a complex process that can be supported in every stage using specific design techniques Provides practical, task-oriented information for designers and software developers charged with design responsibilities Includes hundreds of examples, many in the form of integrated text and full-color diagrams Steeped in the principles of “active vision, which views graphic designs as cognitive tools

From Barbie To Mortal Kombat

Author: Justine Cassell
Publisher: MIT Press
ISBN: 9780262531689
Size: 72.28 MB
Format: PDF, Mobi
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The contributors to From Barbie(R) to Mortal Kombat explore how assumptions about gender, games, and technology shape the design, development, and marketing of games as industry seeks to build the girl market.

Cultural Code

Author: Phillip Penix-Tadsen
Publisher: MIT Press
ISBN: 0262034050
Size: 45.20 MB
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How culture uses games and how games use culture: an examination of Latin America's gaming practices and the representation of the region's cultures in games.

The Second Sex Vintage Feminism Short Edition

Author: Simone de Beauvoir
Publisher: Random House
ISBN: 1473521912
Size: 18.76 MB
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Vintage Feminism: classic feminist texts in short form WITH AN INTRODUCTION BY NATALIE HAYNES When this book was first published in 1949 it was to outrage and scandal. Never before had the case for female liberty been so forcefully and successfully argued. De Beauvoir’s belief that ‘One is not born, but rather becomes, a woman’ switched on light bulbs in the heads of a generation of women and began a fight for greater equality and economic independence. These pages contain the key passages of the book that changed perceptions of women forever. TRANSLATED BY CONSTANCE BORDE AND SHEILA MALOVANY-CHEVALLIER ANNOTATED AND INTRODUCED BY MARTINE REID

Children Gender Video Games

Author: V. Walkerdine
Publisher: Springer
ISBN: 0230235379
Size: 47.63 MB
Format: PDF, ePub
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Placing gender at the centre of the debate about young children and multimedia, particularly video games, the book develops a relational approach to game play using an account of affect. The book explores central issues of violence and parental regulation and argues that economic relations are not remote from the micro relations of playing.

The Pillars Of The Earth

Author: Ken Follett
Publisher: Penguin
ISBN: 1101442190
Size: 78.84 MB
Format: PDF, Kindle
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#1 New York Times Bestseller Oprah's Book Club Selection The “extraordinary . . . monumental masterpiece” (Booklist) that changed the course of Ken Follett’s already phenomenal career. Look out for Ken's newest book, A Column of Fire, available now. “Follett risks all and comes out a clear winner,” extolled Publishers Weekly on the release of The Pillars of the Earth. A departure for the bestselling thriller writer, the historical epic stunned readers and critics alike with its ambitious scope and gripping humanity. Today, it stands as a testament to Follett’s unassailable command of the written word and to his universal appeal. The Pillars of the Earth tells the story of Philip, prior of Kingsbridge, a devout and resourceful monk driven to build the greatest Gothic cathedral the world has known . . . of Tom, the mason who becomes his architect—a man divided in his soul . . . of the beautiful, elusive Lady Aliena, haunted by a secret shame . . . and of a struggle between good and evil that will turn church against state and brother against brother. A spellbinding epic tale of ambition, anarchy, and absolute power set against the sprawling medieval canvas of twelfth-century England, this is Ken Follett’s historical masterpiece.

Phoenix

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Publisher:
ISBN:
Size: 14.11 MB
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